But the hushed bustle of the designers and technical staff, busying themselves at their computers or seeking inspiration from archives, shows the building to be the living, working focal point of a company at the front of the Turkish industry. Thousands of archived cloth samples hang in rows along the second storey gallery like a library of coffee table books. Coloured rolls of yarn line glass and metal tables, punctuated by pictures distributed about the place, looking like exhibits in their own right. Delicate sculptures made of industrial materials by university students stand on plinths scattered around the groundfloor area. The light and airy design centre at Söktaş is more like a gallery of modern art than part of a textile mill. We are proud of this artistic and light-filled hub, perhaps best described through a visitor’s eyes: Our Design Centre at Söke is a place that was conceived to promote design excellence and to visually represent the understated elegance that is in the DNA of our business.

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